It’s the year 2022. Flipkart* is in peril. Net conversion on the e-commerce marketplace has seen a 15% drop.
While there is no clear indicator on which demographic groups are causing this and whether competition is hit, high level analysis suggests higher value purchases are hit worse than others.
You are a PM at Flipkart.
Think about the different angles you will analyse this problem from. List top 5 hypotheses on what might have gone wrong along with supporting arguments?*
In some cases, high-value purchases were not offered to the right buyers, resulting in some people considering the item displayed as irrelevant. In addition, potential customers are not displayed the products in a way that encourages them to purchase it.
Keyword issues or other technological errors may have prevented potential customers from finding the proper products during a search. As a result, they may end up seeing something that is not relevant to what they were looking for or that does not match what they were searching for.
Users had a difficult time adjusting to the new interface when it was overhauled. Because of this, users may have been apprehensive about using the application and afraid of making a mistake.
It is possible that our competitors' prices on certain high-value products may be lower than ours. As a result, our potential customers will instead shop around for a lower-priced option.
Most of our customers are merely window shoppers who aren't planning to make a purchase. We haven't done enough to incentivise them to make a purchase. Discounts, sales, etc. are examples of this. Many abandoned carts would result from this.
